Ways in Which Artificial Intelligence is Changing Mobile Industry

The technology of artificial intelligence proved to be a game changer ever since its introduction and this is particularly true in the mobile industry case. Read ahead to learn about the latest artificial intelligence trends that are transforming the world of mobile phones and how AI is revamping the mobile industry.

How Trends in AI Technology is Changing the Mobile App Sector

You can find artificial intelligence everywhere. From gaming to targeted ads and medical technology, you can find the footprints of AI everywhere. As per the latest statistics, the global artificial intelligence market is expected to cross a limit of 89 billion dollars by the end of 2025. With its robust technology and use, AI is transforming the world of mobile phones. Let’s analyze the details of the latest trends in artificial intelligence that are driving the change.

Cybersecurity

This the age of round the clock connectivity and it has increased the number of cyber threats data breaches. However, the introduction of artificial intelligence has helped curb the problem. With artificial intelligence, cybersecurity has become more advanced with biometric logins via fingerprints, retina scans, palm scanning and real-time multi-factor authentications. Many mobile apps combine these things with passwords to offer more security. Moreover, artificial intelligence is capable of pointing out the slightest threats; ransomware and malware attacks easily before they damage the system

Suggestions for Retail

You might have bought something from an online retail website like Amazon based on recommendations they gave you for a product just after you bought or browsed something.  These recommendations are made by the smart algorithms of artificial intelligence. With the help of artificial intelligence, it has become possible for the retailers to understand the preferences of numerous users based on their interactions and data. This can help the retailer make suggestions about the relevant products to each of the users.

Face Recognition

Many smartphones on the market these days make use of face recognition. These phones are capable of recognizing the user’s face to unlock and this is made possible with AI. Let us consider the example of iPhone X. The phone makes use of important correlations and patterns in the face of the user, cutting down the scope for errors. This face recognition works even if there are changes in the user’s appearance.

Virtual Agents and Chatbots

Many e-commerce websites and corporations make use of virtual agents and chat-bots that are powered by artificial intelligence to address the enquiries of their users in real time. When this is combined with machine learning, these bots become capable of communicating, just like us. In some situations, when things get a little complex the virtual agents are capable enough to connect the users to a human customer service executive. These trends are evolving continuously with the new entrants, as more businesses are now experimenting with the artificial intelligence technology.

Speech Recognition       

With the introduction of Apple Siri, Google Assistant, and Amazon Echo, artificial intelligence has made it very easy for users to complete their daily activities with the help of speech recognition. Whatever the user wants to do, let it be browsing the internet, making a call, or turning the lights and fans on or off, smart devices or apps that are enabled by AI can accomplish the task commanded by user in seconds.

Why AI is Revolutionizing the Mobile Industry

The use of AI in the mobile industry is on the rise and this is happening due to many reasons. AI not only proves benefits to the users but also to the businesses making use of the technology. Let us dive into the reasons behind the revolutionization of the mobile industry by artificial intelligence.

Improved Speed

With the integration of artificial intelligence, the world of mobile applications is witnessing more and more applications that can perform real fast without any compromise on quality. For instance, take into account the fingerprint unlock or face recognition features. These features help unlock the phone in just a fraction of a second.  Another example is the voice based search feature, in which the voice search queries of the user offer relevant results in no time.

Personalization

Before the introduction of AI into the system, mobile apps equally catered to all the users. However, this has changed drastically with the introduction of AI. Artificial intelligence has enabled the latest apps to not just learn the preferences of users, but also to respond to these preferences accordingly. This can make it a unique experience for every single user. From different recommendations based on past interactions, to location based services, artificial intelligence is offering new ways to personalize mobile app experiences to the users. For instance, the TacoBot by Taco Bell is capable of analyzing the buying trends of users in order to make appropriate menu recommendations and suggestions.

Data Collection in Real Time

With the integration of artificial intelligence and the Internet of Things, communication between mobile devices is actually possible. Artificial intelligence is capable of collecting information in real time and processing it. With that, AI enables these devices to gather and process information that comes their way and respond accordingly. This means that any last minute change you make in the settings of any of your installed apps will then be noted and copied across all your connected devices.

Improved Security

Security has become a matter of great concern in this modern era; however, artificial intelligence is capable of addressing this. AI, combined with machine learning and predictive analysis, is capable of finding vulnerabilities and other security issues in a mobile application to let the developer fix the issues beforehand. In addition, as AI also keeps track of the behavioral characteristics of the user by offering timely alerts if it detects any activity that seems suspicious and thereby increasing the overall security levels.

Increasing Customer Engagement

A mobile app that is developed with AI integration will be packed with added security features, personalized options, live data collection, relevant search results and many more. All this leads to an increased customer satisfaction and engagement.

What is the Future of AI in Mobile Application Sector?

Are you wondering how artificial intelligence can be used in the mobile application sector in the future? It might be difficult to predict an exact developmental curve for artificial intelligence. However, the technology of artificial intelligence is expected to become more and more intelligent with the introduction of new devices and upgrades.

It’s expected that artificial intelligence will get integrated with 5G phones, letting the users get the most out of the technology. The technology will become capable of automating day to day common tasks with the help of new and smarter applications, thereby making the lives of users easier. Businesses will be capable of leveraging the AI technology to get more return on investment. However, the increased personalization offered by the technology might result in data exposure, which can call for improved security measures that can be accomplished with the technological advancements.